LOST Pop-Up x HKJC: Maze Race (傳承解馬)
Project Overview:
In collaboration with The Hong Kong Jockey Club (HKJC), LOST transformed “Genso” (天馬驛) at Sha Tin Racecourse into a vibrant, interactive entertainment zone designed to engage the next generation. Blending horse racing heritage with immersive puzzle-solving, “Maze Race” (傳承解馬) turns historical racing culture into a captivating hands-on adventure.
Key Highlights & Experience:
- Immersive Heritage Storytelling: Players step into the shoes of horse racing insiders, decoding mysteries behind racing strategies, jockey training, and equine history.
- Tech-Enabled Physical Gameplay: Utilizing LOST’s proprietary interactive game systems, physical props, and digital unlocking mechanisms, participants solve multi-layered puzzles within a themed pop-up environment.
- Youth & Community Engagement: By integrating gamification into the racecourse venue, the project successfully bridges tradition with modern entertainment, drawing young adults and families to experience Sha Tin Racecourse in a completely new light.
Get in Touch:
If your brand wants to have a tailor-made pop-up experience brought to life with LOST’s creative ideas and turnkey production, feel free to drop us an email at [email protected].
LOST Pop-Up x 香港賽馬會：傳承解馬 (Maze Race)
項目概述：
LOST 與香港賽馬會（HKJC）攜手合作，於沙田馬場全新地標「Genso」(天馬驛) 打造專屬沉浸式解密體驗——「傳承解馬」(Maze Race)。項目將傳統賽馬文化與解密遊戲完美結合，透過創新 Gamification 模式，為年輕一代及公眾帶來全新的馬場娛樂體驗。
項目亮點與體驗：
- 沉浸式馬術文化解密： 玩家化身為賽馬研究員，透過實體謎題與劇情，深入探索賽馬策略、騎師訓練以及馬匹歷史故事。
- 科技與實體道具結合： 採用 LOST 獨家專利互動遊戲系統，配合精心設計的實體密碼箱與機關，打造高互動性、燒腦的實體解密關卡。
- 激活場地與吸引年輕客群： 成功打破大眾對傳統馬場的刻板印象，將「Genso」塑造成集合潮流打卡、社交娛樂與文化傳承的熱點，吸引大量年輕人及家庭前往體驗。
聯絡我們：
如果你的品牌也想結合 LOST 的創意想法與一站式製作，打造獨一無二的專屬 Pop-Up 體驗，歡迎隨時電郵至 [email protected] 與我們聯絡！